Household Foods Business

Our Household Foods Business supplies a wide variety of products used in the home, including vegetable oils, wheat flour, tempura batter mixes, hotcake mixes and other premixes, pasta, health foods, and gift sets.

Vegetable oils

Extensive lineup includes premium oils for the health conscious

Our wide range of vegetable oils includes salad oil, canola oil, olive oil, and our pure sunflower oil called Olein Rich, which is rich in oleic acid and vitamin E.

Wheat flour and premixes

Products combine great taste and convenience

We employ superior technology to make wheat flour from specially selected wheat and our range of convenient and great tasting premixes. Offerings include our high-grade tempura batter mixes called Showa Tempurako Ohgon; Cake no Youna Hotcake Mix endorsed by Le Patissier Takagi; our series of Tezukuri Oyatsu Kobo for parents and children to making snacks; and, Renji de Chinsuru Karaageko (fried chicken batter mixes), which enable preparation of fried chicken in a microwave oven without the need for oil.


Pasta for a wide variety of dishes

Our lineup of pasta, featuring great texture and convenience, is made from 100% durum semolina and can be used in a variety of dishes.

Health food

Handy health foods for the family

Our nutritious lineup of health foods includes Okama ni Pon, which ensures that you get your required daily intake of vitamin E by putting just one particle into your rice cooker, and Oligo Time, recognized by Japan's Ministry of Health, Labour and Welfare as a food for specified health use.

Gift sets

Showa Gift Sets contain delicious and healthy foods

We have an abundant selection of gift sets for Japanese traditional greeting gifts or any other occasion.